Master Image List

Bitmap Images also referred to as "line art images", bitmaps consist of only black and white pixels with no shades of gray. When scanning a signature or a ink drawn image, a bitmap is able to give you that sharp clean image with a high resolution.  Since bitmaps tend to be small and compact they are able to have a high resoultion generally 600-1200ppi but are still capiable of having a small file size.

A Reverse is used when oppostie colors are being used in the production process.
Reverse printing is different from normal printing due to the fact that contrast is created on the paper. Here is an example of a reverse.


Vector art is made up of illustrator images which have been exported into EPS files.

Grayscale raster datasets contain values between 0 and 255,0 is black, 255 is white. The numbers inbetween are increasingly lighter shades of gray. Grayscale rasters have the abality to be saved as an illustrator file and be chnaged around in photoshop, after these steps is it then able t be placed into InDesign files.

Duotone rasters consist of two, three or four different color. Duotone are able to be created in photoshop but have the ability to be saved in several formats.

A silhouette raster is when you use a clipping path to select an object within an image that you want to appear on a different background in InDesign. All files for print are able to be every color mode but not RGB and is besed when saved as an .eps.   Also the file should a minium of  300 resolution.

A full bleed raster is any image brought in from Photoshop that is going to bleed on all sides of the document.  This can be in all colors modes but,RGB. Th image should be a minium of 300 ppi and  saved as a .tiff or .eps.

A four color raster is a raster image which is in full color. This raster needs to be CMYK and 300 you can oable to save four color rasters as  .tiff or flattened .eps file. 
A screen tint is a block of color on an image or document that is made up of dots of color rather than a solid block of color.
Source:
McCue, C.  Printing Production with Adobe Creative Suite Applications. 2009. Berkeley, Ca. http://formaxprinting.com/blog/tag/reverse-printing/

Newspaper Ad project

I choose to  do a coffee shop called The Bean Coffee House

Chapter 11&12

When placing image into InDesign you have a few options to choose from. The first is to use the rectangle frame tool and the second is it use the regular rectangle tool. Both ways vsn create shapes that are acccept graphics.

With drag and drop there are many options you have to choose from besides the regular file>place. The first method the book talks about allows you to drag diretly from a folder. This is done by placing your dragged file and InDeisgn right now to each other so you can directl place the contents into InDesign, this is very similar to file>place. Another method is to drag and drop using Adobe Bridge, Bridge allows you to nevigate to the slected folder then you can select multiple files and drag them stright into the InDesign page. The worst way to drag and drop is by taking an  open image in Photoshop and dragging it directly into InDesign.

The Links panel in InDesign lets you see what images the program can't find and what images are modified. If InDesign contains graphics that have been changed around, moved or renamed the program is not able to see them, this is indicated by a  red stop sign symbol appearing next to the link or links that cannot be found. Any graphic that has been modified and resaved with the same name, a yellow triangle will appear. When you trying to open a file in InDesign that has missing or modified links, an alert will appear. This alert gives you the option of updating those links.

Tranforming graphics has many options when scaling frames containing graphics. The first is to select the fram with the selection tool, then you can use the scale tool or the free transform tool to scale the frame and its contents. Another option is to enter percentage values in the x/y scale fields in the control panel. I feel the easiest way to scale is by pressing command+shift then drag the corner of the frame.

Creating drop shadows is simply adding a shadow behind the image,this are used to add emphasis on something. When adding drop shadows it is best to produce your own swatches so you know you are getting the

When you use a drop shadow in a design, you are adding a shadow being an image, font or other part of your layout. Drop shadows add emphasis on something in the design and help the viewers attention switch to whatever element has the drop shadow.

Swatches seem very boring and it can feel like you don't have many options to pick from but in reality that is anything but the truth. You should view the color panel as an informal mixing bowl for creating whatever color you desire. You are only able to specify CMYK, RGB, or lab colors with the color panel. Within the color panel you are able to create tints of spot colors. The number of color options are unlimited you just have to take time to find the perfect one.

An Ink Managers primary job is to fix spot-color errors by remapping extraneous colors to the correct links. The Ink Manager can be launched in several ways, the spearations preview panel menu is one way offered and the swatches panhel menu is another.

PDF made in InDesign are done by File> Export, and choose Adobe PDF as the export form. PDF can be viewed on most computers.

With  various feature settings, you decide what kind of PDF you are creating. You can choose from the smallest file size, standard size, high quality print, press quality, and many more. High quality print isthe most used. The standard, small size, and press quality give a hint about what kind of PDF file you are intended to create

 A PDF  that complies with PDF/X-1a stands for exchange, this is what is typically requested form of PDF used for printing. The standards it must meet are: CMYK images or spot color, embedded fonts, trimed edged of pages define and have a the bleed limits defined.

Export vs Distiller. Exporting is much easier and faster then the distiller function. The main function of Distiller's is to convert PostScript to PDF.

 When editing PDF files there are three main options given; touch up text tool, touch uo object tool and touch up reading order tool

McCue, Claudia. Print Production with Adobe Create Suite Applications. 2009. Chapters 11 & 12, ebook version

Direct Mail

Variable data printing is a customized type of printing in which a designer creates the main elements of a piece of mail and then certain aspects of each piece to match the target audience they are trying to reach.  Sometimes the changes can be as as small as is the address and name, this is still considered variable data no matter how small the change. My direct mail is done for my aunts bakery she does out of her home. The target audience for this piece is going to be send to people who are planning a wedding and the other one is send out to families. The purpose of the mailer is to increase business. My call to action is having people bring in the card to recieve a discount on their order. The trim size for this project is a 7x5 postcard with a .125" bleed on all sides and a .25" margin. My final project will be printed on a 7x5 postcard, double sided using a coated paper. The image I used for this project are from corbis.com a royality free website for use of their photos. The cost for this a PSU printing services for this piece is .35 cents for one.

Chapter 8,9,10

CHAPTER 8

CSR Roll which stands for customer service representative roll;  This is the person you will go to find all the ends and out about a job.

Taking with the Printer- You should always talk to your printer; whenever there is something on a piece you are getting printed that you feel a printer might not fully understand by just looking at the piece you should always talk with the printer, this will make the whole producation process run much smoother.

Planning for Print- When printing these are the key elements that must be completed and planned out. external document size, adequate bleed, internal panel sizes, artwork interactions with folds, perforations or die cut trims, correct number of pages, and correct inks

Checking Raster Images- resolution, scaling, color space, retouching, rotations and filenames

Checking Vectors- there are also guidelines when dealing with vector images; correct colors, images, fonts, text and bleeds

Types of Proofs-  The types of proofs are Image proofs and page proofs.

Chapter 9- Photoshop CS4 Production Tips
Scaling and Rotating in Adobe Photoshop- When Scaling and Rotating you should try to have both done close to what you actually want to see in your project.

Resolution for Output-  Printing has many different variable that are determined. The higher your lpi is you must have a even higher ppi so none of the image is lost.

Flatten or Layered- Flatten is where the image can not be changed and moved around, layered is where you are able to see all of the elements in a design.

Transparency- How see-through an image is. the value is shown in percentage in the opacity setting.

Creating a Path- The best way to create a path is to use the pen tool.

Duotones- is a picture that consisits only 2 colors,  they are usually black and another color.

Chapter 10-Illustrator CS4 Production Tips
Artboards- These can be seen a notepads with you can mix and match your designs and ideas. Artboards are able to show you different options.

Bleed Settings-Bleeds should usually be set for 1/4 inch, this will assure you artwork will bleed.

Simplify Complex Art-The best way to simplify complex art work  remove any unnecessary points..

Clean Up- In Illustrator you are able to clean up drawings. first select  Object menu > path > clean up. Clean up removes anything that is unneccessary.

Effects & Clipping Mask- The effects menu has two primary sections, which consist of  Illustrator Effects and Photoshop Effects.

Transparency- The ability for how much of an object is able to be seen.

Linked & Embedded Images- When placing an a image in an Illustrator file you have to option to link or embed the images.  When linking an image it results in a smaller file, embedding an image increases the file size .


Source:
Real World Print Production with Adobe Creative Suite Applications, Claudia McCue, 2009
ISBN-13: 978-0-321-63683-6

Copyrights

Copyright laws are something that is taken very serious in written documents and images. To aquire a copyright, you have to go to the US government to pay for the copyright circle or trade stamp. No one can use documents, images, or anything else with copyright law on it without permission of the owner.

http://www.copyright.gov/records/

Chapters 6 & 7

 Defined by the text book postscript is a programming language used to describe the contents of a page that an imaging device such a laser printer, an imagesetter, or a platesetter can produce output.

 Stated by Microsoft Typography. com TrueType is a digital font technology designed by Apple Computer, and now used by both Apple and Microsoft in their operating systems. Microsoft has distributed millions of quality TrueType fonts in hundreds of different styles, including them in its range of products and the popular TrueType Font Packs. These fonts are the easiest to on different systems because they have such a high quality.

OpenType is  is a cross-platform font file format that   Adobe and Microsoft collaborated together to form. Adobe converted their entire Adobe Type Library into this format, by doing this it now offers thousands of OpenType fonts.

Font families are font styles which share the same style and consist of the same characters. The changes that occur in a font family is just the format like changing the font to be bolder.

A glyph can be an alphabetic or numeric font or also can be other symbol that pictures an encoded character.

 When looking at the term dfont I was a little confused at what the term ment, after researching and finfing out that they are systems fonts it began to make sence to me.Mac system fonts such as  Monaco, and Charcoal and OS X system fonts like Helvetica and Times Roman are referred to as dfonts.

Multiple Master fonts are usually customizable PostScrpt font which then give the designer multiple choices including weights, angles and widths of the same font.

When looking at licensing anything that is not yours you have to get permittion to use

File naming should be done like Ohmes_notepad.ind

Formats that can cross, anything is able to be placed into indesign

http://www.microsoft.com/typography/whatistruetype.mspx
http://www.adobe.com/type/opentype/
http://kb2.adobe.com/cps/328/328600.html

Copyright for Designers

www.copyright.gov defines copyright as a form of protection provided by the laws of the United Stated (title 17, U.S Code) to the authors of the "original works of authorship" including dramatic, musical, artistic and certain intellectual works. Copyright protection is able to be used on both published and unpublished works. Copyright is something that needs to be handled in a very strict manner. If someone takes someone else piece of work and claims it as their own they are breaking copyright laws. Copyright laws for images depend on the source of the image, some websites allow you to use their images for free as long as you source where you got the images. Other websites have you subscribe and pay money to be access to their images. With fonts the copyrights are given when you buy the programs, some websites like dafont.com allow you to download fonts but when you buy Microsoft word there are already fonts downloaded onto the programs
Intellectual property refers to creations of the mind: inventions; literary and artistic works; and symbols, names and images used in commerce. Intellectual property has patents for things such as inventions, trademarks, industrial design and even can be used for geographical indications.

When you are viewing online contents you needs to be careful to make sure the items are you using has safe copyright on them so you are able to use these materials for your own personal needs.


http://www.copyright.gov/circs/circ1.pdf
http://www.ascendercorp.com/catalog/microsoft/microsoft-office-fonts/
http://www.wipo.int/freepublications/en/intproperty/450/wipo_pub_450.pdf